Objective: This study aimed to examine the association of self-efficacy with health-seeking behavior and to determine whether electronic health literacy mediates this relationship.Methods: Using a cross-sectional design, data were collected from 964 adults aged 18 and older residing in Konya, Türkiye.
Participants completed a personal information form, the Self-Efficacy Scale, the e-health Literacy Scale, and the Health-Seeking Behavior Scale. Descriptive statistics, correlation analyses, and mediation analyses were conducted using SPSS 30.0 and PROCESS Macro (Model 4). Direct and indirect effects were assessed via bootstrapping (5,000 samples).Results: Participants had a mean age of 28.76 years, and 56% were female.
Self-efficacy, e-health literacy, and health-seeking behavior were all positively and significantly correlated. Mediation analysis revealed that self-efficacy had a direct positive association with health-seeking behavior (β=0.30, p
